HOW WE WORK
MONTHLY ADVERTISING INVESTMENT DROPPED BY 40%
INCREASE IN QUALIFIED MONTHLY LEADS BY 300%
FOCUS ON SEASONALITY
STRESS REDUCTION
MONTHLY ADVERTISING
INVESTMENT DROPPED BY 40%
By focusing investment dollars on the lowest funnel
activities we were able to
save Van Allen Plumbing
$4,000 per month and INCREASED their monthly leads.
INCREASED QUALIFIED
MONTHLY LEADS BY 300%
Under the direction of their prior marketing agency Van Allen Plumbing was
getting around 30 leads per month, and many of them were unqualified or
existing customers.
- Plumber Advertising Pros was able to shift phone call leads, from the
previous 50% new customer leads, to 98% new customer leads. This was
done by allowing organic marketing to capture the existing customers and
using paid ad dollars to ensure nearly 100% of calls (from paid ads) were
from new leads. - The number of leads increased from 25-30 per month to 100-125 per
month. A 300% increase in lead acquisition for ⅔ of the price.
Focused on Seasonality
By meeting with Van Allen Plumbing on a monthly basis we are able to learn
what is and isn’t working, and can lean into what IS working
- Every plumbing company will experience some level of seasonality
depending on their region. For Van Allen Plumbing we’ve able to use our
monthly collaboration meetings to understand what services to focus on
based on the demand at the time and capitalize on those services.
Reduced Stress
Identified the Need For Call Service
- During the first month our head-of-marketing personally listens to the
phone calls and provides a one-time analysis of her findings. This
includes; number of missed calls, number of voice messages, and the
number of text messages.- Due to the explosion of phone calls to 100-125 per month, she
was able to show that the family-owned and operated plumbing
business was in-need of a calling service and provided some tips
to properly train their service provider.- This reduced the stress of the plumbers who were
previously trying to juggle service visits with sales calls.
- This reduced the stress of the plumbers who were
- Due to the explosion of phone calls to 100-125 per month, she
